I lead creative projects
I lead creative projects
merging ai, coding, creativity, and video.
merging ai, coding, creativity, and video.
Visual AI expert and Creative Director with more than two decades of experience at the crossroads of creativity and cutting-edge technology.
Based in Italy
and Working Worldwide.
Based in Italy
and Working Worldwide.
Based in Italy
and Working Worldwide.
I lead creative teams at the intersection of technology and creativity, driving the development of AI-powered tools and workflows.
I lead creative teams at the intersection of technology and creativity, driving the development of AI-powered tools and workflows.
About Me
With 18+ years in Creative Art Direction and Video Production, I’ve collaborated with top-tier brands such as Inter, Illy, Zeiss, and Al Jazeera, blending creativity with cutting-edge technology to push the boundaries of content creation.
As a curious and self-driven learner, I constantly explore new technologies and trends to stay ahead in the industry.
I specialize in designing AI-powered tools and scalable workflows that streamline production, enabling teams to deliver high-quality content faster, more efficiently, and with greater creative consistency.
120+
Completed Projects
18+
Years of Experience
AI visuals PORTFOLIO
PURPOSE-DRIVEN AI
A selection of AI-generated visual explorations and campaign assets.
Created using custom prompt pipelines, brand consistency logic, and generative models combining automation with creative control.
Real world projects with real world deadlines, and client changes.
beyond visuals
cREATIVE TOOLS & AUTOMATION
Beyond visuals, I design and develop tools that automate creative workflows, from content generation to CMS publishing and AI-enhanced production. These tools help teams produce faster, scale better, and stay consistent across platforms.
Beyond visual content, I embody the new paradigm of creative direction by designing and developing tools that automate and enhance workflows, from content generation to advanced AI-powered production. By blending creativity and technology, I help teams produce faster, scale more efficiently, and maintain impeccable consistency across all platforms.
Beyond visual content, I embody the new paradigm of creative direction by designing and developing tools that automate and enhance workflows, from content generation to advanced AI-powered production. By blending creativity and technology, I help teams produce faster, scale more efficiently, and maintain impeccable consistency across all platforms.
what I love
WHAT I DO
CREATIVE DIRECTION
Art direction
Storytelling
Branding
Video Production
Content Strategy
Visual Communication
CREATIVE DIRECTION
Art direction
Storytelling
Branding
Video Production
Content Strategy
Visual Communication
AI-POWERED WORKFLOW INTEGRATION
Automated AI video editing
AI-optimized image retouching
Multilingual AI content
AI-integrated CMS tools
Scalable AI production
Workflow automation tools
AI-POWERED WORKFLOW INTEGRATION
Automated AI video editing
AI-optimized image retouching
Multilingual AI content
AI-integrated CMS tools
Scalable AI production
Workflow automation tools
AI CONTENT PRODUCTION
AI-generated images
AI-crafted videos for campaigns
Custom AI audio assets
Social media content
AI-driven product mock-ups
Enhanced AI animations
AI CONTENT PRODUCTION
AI-generated images
AI-crafted videos for campaigns
Custom AI audio assets
Social media content
AI-driven product mock-ups
Enhanced AI animations
PROMPT ENGINEERING & MODEL FINE-TUNING
Customized prompts for visuals
AI text prompt development
AI model fine-tuning for branding
Prompts for AI product renders
AI-driven social media content prompts
Stylistic consistency tuning
PROMPT ENGINEERING & MODEL FINE-TUNING
Customized prompts for visuals
AI text prompt development
AI model fine-tuning for branding
Prompts for AI product renders
AI-driven social media content prompts
Stylistic consistency tuning
AI STRATEGY CONSULTING & TRAINING
Workshops and hands-on sessions
AI implementation guidance
AI strategies for businesses
Improve workflow efficiency
Educational materials for team adoption
One-on-one consulting
AI STRATEGY CONSULTING & TRAINING
Workshops and hands-on sessions
AI implementation guidance
AI strategies for businesses
Improve workflow efficiency
Educational materials for team adoption
One-on-one consulting
Testimonials
WHAT MY CLIENTS SAY
01
" I've work with Pablo in several projects for McCann Erikson, with brands such as Coca-Cola, Siemens and others. He's been one of our most efficient managers of the post-production team. Organized, very keen on details, honest and dedicated. We have had a great time working together. "
Lisandro Ancewicz
Creative Director for AKQA, Saatchi & Saatchi, Ogilvy
01
" I've work with Pablo in several projects for McCann Erikson, with brands such as Coca-Cola, Siemens and others. He's been one of our most efficient managers of the post-production team. Organized, very keen on details, honest and dedicated. We have had a great time working together. "
Lisandro Ancewicz
Creative Director for AKQA, Saatchi
02
" I worked with Pablo on a very important video campaign (25 years of reunification) for the German National Tourist Board and invited him to the VideoSummit in Leipzig as an expert in video. Both times it was a pleasure to work with him. His professionalism, passion and deep insights when it comes to video are extraordinary. He always provided so much knowledge and the feeling that whatever task you gave him he will succeed. Moreover he was always a joy to work with and always flexible with whatever was needed. I highly trust his skills and hope truly to work with him again. I am convinced that we will see more of his exzellent skills and I can only recommend to work with him and his team. "
Catharina Fischer
German National Tourist Board
02
" I worked with Pablo on a very important video campaign (25 years of reunification) for the German National Tourist Board and invited him to the VideoSummit in Leipzig as an expert in video. Both times it was a pleasure to work with him. His professionalism, passion and deep insights when it comes to video are extraordinary. He always provided so much knowledge and the feeling that whatever task you gave him he will succeed. Moreover he was always a joy to work with and always flexible with whatever was needed. I highly trust his skills and hope truly to work with him again. I am convinced that we will see more of his exzellent skills and I can only recommend to work with him and his team. "
Catharina Fischer
German National Tourist Board
03
" Bright and positive, able to convey emotions through high-quality, meticulously crafted images. A collaboration that started discreetly on a recommendation, but was reaffirmed by the success of the video content shared across both digital channels and television. "
Roberta Celin
Zeiss Italy
03
" Bright and positive, able to convey emotions through high-quality, meticulously crafted images. A collaboration that started discreetly on a recommendation, but was reaffirmed by the success of the video content shared across both digital channels and television. "
Roberta Celin
Zeiss Italy
off the clock
When I’m not working, you’ll probably find me lost in the strings of my ukulele, mapping out quiet strategies on a chessboard, or chasing light through a camera lens. These small rituals keep me curious, grounded, and always searching for something new.
HAVE A PROJECT
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