Elettra Sincrotrone Trieste is a multidisciplinary international research center, they engage in large scale projects. We were chosen to execute an ambitious project: an immersive,multiplatform and multimedia experience. An holistic and innovative approach to bring people closer to cutting-edge research. We developed an experience that combines the last VR technology, creating both an interactive 3d website and a VR Oculus app to portray the inner workings of their Synchrotron, their research efforts and the applications for the future.