I was invited by Zooppa to lead the creative direction and production of the project during that pivotal season. The campaign spanned multiple platforms: a web video series, a TV spot for Inter Channel, a photographic campaign for outdoor and print, and a digital rollout on the club’s website. Each element was conceived to celebrate the passion and loyalty of Inter’s fanbase, creating a unified message across all media. From concept to execution, I oversaw the full creative process, aligning visual storytelling and strategy to deliver a bold and emotionally resonant campaign.