AREA Science Park, the national research and innovation body, wants to communicate in a new way, far from the more traditional corporate content. Through a public tender we proposed to them to produce a first pilot season of a web series that would highlight the motivations and passions of entrepreneurs and researchers of the companies in the science park. We created a format with a specific structure, an authentic story, accessible to many, which could inform, excite and inspire. The goal was to convey the concept that AREA Science Park is the place where ideas become technologies. The place of the possible. We followed the project from concept to post-production. Through motion design and animations, we have described scientific and technological concepts, abstract and complex, almost always impossible to film, translating and simplifying them in visual form.